Nathan Giffin’s journey began in 1982 at Custom 77 Auto Rebuilders, where his initial role involved simple tasks like sweeping floors. Despite the modest start, earning just $78 a week, Nathan quickly realized the potential for much more. An eye-opening conversation with his employer shifted his view from being just an employee to becoming an entrepreneur, sparking his dream of owning a business and creating his own success.

Post high school, Nathan joined the Marine Corps, a pivotal experience that instilled discipline and reinforced his strong work ethic. He later pursued an electronic engineering degree, diversifying his skills and preparing for a multifaceted career. Nathan’s resolve only strengthened through various business ventures, some successful and others learning experiences. Each challenge was met with the resilience and values taught by his father, who exemplified perseverance and integrity in every aspect of life.

After enduring setbacks, including a failed investment in a promising software company, Nathan faced significant personal and professional hardships. However, these challenges only deepened his resolve. Reflecting on his core values and faith, he sought guidance and found renewed purpose through meaningful advice from a trusted mentor. This period of reflection was crucial, as it reaffirmed his commitment to succeeding financially and making a meaningful impact.

Today, Vertical Artisans is at the forefront of the decorative concrete industry. We aim to continually push the boundaries of what can be achieved with concrete, ensuring that our techniques and designs remain the most advanced and sought-after. Our online courses are designed to inspire and educate from beginners to seasoned professionals.

We believe in nurturing a community where creativity and craftsmanship flourish. Through collaboration and shared knowledge, Vertical Artisans is not just teaching techniques but is also building a network of talented artisans across the globe.

At Vertical Artisans, we provide exclusive access to expert-led tutorials, real-world applications, and continuous updates on the latest trends and techniques in vertical decorative concrete. Our courses are tailored to unlock your potential and inspire excellence in every project you undertake.

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