About Vertical Artisans

About Vertical Artisans

Discover Our Journey

Vertical Artisans began over twenty years ago, influenced by a profound journey of perseverance, innovation, and a passion for vertical decorative concrete. Founded by Nathan Giffin, our company stands today as a leader in providing comprehensive online courses focused on the art and skill of vertical decorative concrete. Our mission is to empower our students by offering detailed, practical knowledge that bridges traditional craftsmanship with innovative techniques.

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Our Founder’s Story

From Humble Beginnings to Entrepreneurship

Nathan Giffin’s journey began in 1982 at Custom 77 Auto Rebuilders, where his initial role involved simple tasks like sweeping floors. Despite the modest start, earning just $78 a week, Nathan quickly realized the potential for much more. An eye-opening conversation with his employer shifted his view from being just an employee to becoming an entrepreneur, sparking his dream of owning a business and creating his own success.

Building a Foundation of Hard Work and Values

Post high school, Nathan joined the Marine Corps, a pivotal experience that instilled discipline and reinforced his strong work ethic. He later pursued an electronic engineering degree, diversifying his skills and preparing for a multifaceted career. Nathan’s resolve only strengthened through various business ventures, some successful and others learning experiences. Each challenge was met with the resilience and values taught by his father, who exemplified perseverance and integrity in every aspect of life.

A Turning Point: From Adversity to Innovation

After enduring setbacks, including a failed investment in a promising software company, Nathan faced significant personal and professional hardships. However, these challenges only deepened his resolve. Reflecting on his core values and faith, he sought guidance and found renewed purpose through meaningful advice from a trusted mentor. This period of reflection was crucial, as it reaffirmed his commitment to succeeding financially and making a meaningful impact.

Our Mission and Vision

Leading Innovation in Decorative Concrete

Today, Vertical Artisans is at the forefront of the decorative concrete industry. We aim to continually push the boundaries of what can be achieved with concrete, ensuring that our techniques and designs remain the most advanced and sought-after. Our online courses are designed to inspire and educate from beginners to seasoned professionals.

A Community of Craftsmanship and Creativity

We believe in nurturing a community where creativity and craftsmanship flourish. Through collaboration and shared knowledge, Vertical Artisans is not just teaching techniques but is also building a network of talented artisans across the globe.

Why Choose Vertical Artisans?

Learn from the Best

At Vertical Artisans, we provide exclusive access to expert-led tutorials, real-world applications, and continuous updates on the latest trends and techniques in vertical decorative concrete. Our courses are tailored to unlock your potential and inspire excellence in every project you undertake.

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Explore, Learn, and Grow with Vertical Artisans

We invite you to join us on this exciting journey. Whether you want to start a new career or enhance your skills, Vertical Artisans is your gateway to mastering vertical decorative concrete. Let us help you achieve excellence and make your mark in the industry.

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